Nathan Lavertue is the Digital Design Director at the National Hockey League in the NYC office overseeing all digital NHL properties. Prior to working at the NHL, he lead digital creative marketing efforts for OREO, Dentyne, and JCPenney at 360i. Including having a hand in the campaign surrounding the now infamous OREO Pride image which appeared mid-year in 2012, the OREO Daily Twist. He has lead the digital and social programs for William Grant & Sons who distribute Hendricks' Gin, Stolichnaya Vodka, Glenfiddich and Balvenie whiskies. Additionally, he lead digital creative at Sony BMG. Nathan holds three degrees, BA in Architecture and BS in Building Science as well as a degree in Electronic Arts.