Nathan Lavertue is the Digital Design Director at the National Hockey League in their New York City office overseeing all digital NHL products and properties. He has grown a digital design team (which previously did not exist) which leads the design and user experience efforts across the NHL products and properties. Prior to working at the NHL, he lead digital creative marketing efforts for OREO, Dentyne, and JCPenney at 360i. Including having a hand in the campaign surrounding the now infamous OREO Pride image which appeared mid-year in 2012, the OREO Daily Twist. He has lead the digital and social programs for William Grant & Sons who distribute Hendricks' Gin, Stolichnaya Vodka, Glenfiddich and Balvenie whiskies. Additionally, he lead digital creative at Sony BMG. Nathan holds a Bachelor of Arts in Architecture, Bachelor of Science in Building Science and an academic minor in Electronic Arts.